Search Engine Optimization Brings Maximal Return on Investment
According to a research by Piper Jaffray, search engine optimization is the most cost-effective way for businesses to generate new leads.
- $0.45 per lead – search engines like Google & Yahoo
- $0.55 per lead – email marketing
- $1.18 per lead – the Yellow Pages
- $2.00 per lead – web banner ads
- $9.94 per lead – direct mail marketing
The above numbers are averaged from a wide range of industries. For your business, the dollar amounts may vary. However, the general trend is that search engine marketing is much more cost-effective than the traditional advertising.
If you are a business owner who still relies on outdated marketing like direct mail or the Yellow Pages, you are no stranger to the reality that the leads generated from these sources are drying up and your company is struggling to stay alive in this slow economy. What should you do? Well, you could keep hoping that those traditional marketing methods will suddenly turn around and work their magic like they did 15 years ago. Or you could explore the latest way of marketing which is Search Engine Optimization or SEO.
See What Your Competitors Are Doing with SEO
Why should you bother with SEO? Simply put, it is because that your competitors have been employing this new marketing weapon and they are beating you on search engines like Google, Yahoo and Bing. If you don’t believe this, just go to Google and conduct a few generic keyword searches relevant to your business, then see where your web site is ranked and where your competitors’ web sites are ranked. Is your web site nowhere to be found? If so, here is another fact that you should know: a first-page-ranked web site can generate more than 10 times the web traffic than those sites listed on the second or third page of the search results.
The explosive growth of the internet has changed the landscape of the marketing world. Consumers no longer use the newspapers, magazines, the Yellow Pages and mailed advertisements to find products or services. Few people pay attention to radio or TV commercials. Internet users of all demographics are flocking to search engines like Google, Yahoo and Bing to research, find and purchase what they need. In the old days, you have to dominate in so many marketing venues to be successful. But now, the internet has become the ultimate battleground for attracting consumers’ attention.
Your Business Depends on Effective SEO Marketing
What does your business need to do to stay competitive on search engines? Many business owners assume that having a web site is all they need. However, the truth of the matter is that every business these days has a web site. Why do your competitors’ web sites rank higher on the search engines than yours? They key to increasing your business presence on the internet is search engine optimization which is a very complicated process to increase a web site’s rankings all the way to the top of search results. Search engine optimization is based on a thorough understanding of:
- How search engines rank web sites.
- What information they are looking for in a web site.
- How they compare similar web sites and decide which one ranks the highest.
- What ranking factors, such as keyword placement and external links, are more important.
- How the changes of search engine algorithms affect a web site’s rankings.
Many business owners make the wrong assumption that search engine optimization can be done cheaply. Some business owners even choose to optimize their web sites themselves. If your competitors are spending big on hiring SEO professionals, do you think you would have a chance to stay competitive? Learning SEO takes time and years of practice. Can you afford risking your own business’ bottom line to learn all the SEO techniques? By talking with business owners, we haven’t seen any company that has saved money by doing SEO itself. In contrast, the do-it-yourself SEO approach always costs businesses in lost revenue.
Web SEO Optimization – Minneapolis St. Paul, MN
Search engine optimization is extremely complicated and should only be handled by experienced professionals. Site Revamp is a top-rated SEO firm based in Minneapolis, Minnesota. Our search engine optimization experts have been help Minnesota local businesses and companies across the countries with top Google rankings. Our track record speaks for itself. If you are new to SEO, we will be glad to guide you through the process and explain what needs to be done.