Search Engine Optimization Must Come First
What is the point of designing a web site that no one can find at search engines? SEO should not be considered an after-thought of web design. SEO can only reach its maximal effect when it is built into web design. If you start building a web site without taking SEO into consideration, you may have to make major changes in the web site structure, navigation, coding, layout, etc. In some cases, the web sites have to been completely redesigned to meet the search engine standards. Such changes and rebuilding can be very costly.
The close relationship between SEO and web design makes it absolutely necessary for business owners to hire a web designer or design company that is knowledgeable in SEO. This can be a challenge because the majority of web designers know little about search engine optimization. Many web designers or design companies can build professional-looking web sites, but these web sites can’t be understood by search engines. Search engines don’t read web sites the way that human visitors do. Very often what looks very pleasing to our eyes can be very confusing to search engines.
Start with SEO Friendly Web Design
Two web sites can look identical to visitors. However, the two sites can look totally different to search engines. Search engines use computer programs to read information from web sites. Colors, graphics, animations and artistic beauty don’t impress search engines. Search engines get to know a web site by extracting keywords found at the site. These keywords are used to determine the nature of a web site and its ranking positions for various keyword searches.
How do you avoid hiring a web design company that is clueless about search engine optimization? One way to avoid such a costly mistake is to ask the web design company’s SEO experience. Also ask search engine ranking examples of the web sites optimized by the company. If you can find your web design company through search engines using some generic keyword phrase, such as “Twin Cities Web Design”, you won’t go terribly wrong. However, if you can’t find the web design company through keyword searches, chances are that the company does not know much about search engine optimization. Just because a web design company market itself as an SEO consultant doesn’t make it so.
Bring in an SEO Consultant for Your Web Design
Many business owners are surprised to learn that their brand-new or newly redesigned web sites need to be completely rebuilt before they can be optimized for top search engine rankings. Some of these web sites cost $10,000 or more and months to rebuild. To avoid such a waste of money and time, it is best to think SEO first. To guard against any potential loss, it is wise to seek advice from an SEO consultant on whether your web design company is capable of building search engine friendly web sites.
In most cases, it pays to hire an SEO consultant on board during the web design process. You may only need to 2-5 hours of SEO consultation and that may save you the cost of redesigning your entire web site. We have seen many new web sites that were designed with outdated technologies. Optimizing such SEO unfriendly sites costs more money while getting less result.
Top-Rated Search Engine Optimization Consultant – Minneapolis St. Paul, MN
Search engine optimization is an art and science. It only works when it is implemented by experienced SEO consultants who have extensive training and years of real-world experience of running search optimization campaigns for various industries. Just about every web design company claims it can provide SEO services. Most of them are bogus because web designers are mostly artists, whereas search engine optimizers are mathematicians.
Many business owners assume that their web designers are capable of implementing search engine optimization, but end up with web sites that do not meet the current search engine standards. If a web site is designed with outdated technologies that confuse search engines, the only remedy is to completely redesign the web site. If you are about to have your new business web site designed or existing web site redesigned, it is wise to consult with an SEO consultant first. We have been helping businesses of all kinds in the Minneapolis St. Paul area, across Minnesota and the US. Call us for a free analysis!