Your Business Depends on Search Engine Optimization
Over the past decade, business owners have learned that their web site is the prime mover in driving new and continuing customers to their business. Costly advertising in Yellow Pages and newspapers has taken a solid back seat to effective search engine marketing. With increasing competition on the internet, making your web site the go-to site for your type of business has never been as important to success.
Search Engine Optimization (SEO) is a term you’ve heard over and over again. Understanding what SEO is and how it helps your business should be a critical concern for you. Myths and outdated information about SEO are stumbling blocks to making SEO work.
Search Engine Optimization IS All About The Search
Search Engine Optimization simply means using a series of techniques to make your web site appear at or near the top of the first page of search results. Google is the primary search engine today, with a whopping 71% share of internet searches, and SEO focuses on putting a web site at the top of Google Searches. If SEO works in Google, it also works in other search engines.
When internet users go to Google, they type in words that describe what they’re looking for. These keywords and phrases affect the results they see. Often, a search doesn’t lead to the desired results, so users alter the search until they find what they want. For example, searchers looking for SEO services in Minneapolis might type “SEO company” into Google. The result page will return generic sites from SEO companies around the world. So, they add other words to their search, like location, and get closer to what they want. Eventually they type in something like “Minneapolis SEO company” and get a list of businesses in their own area.
Typically, a searcher then clicks on the first few results that fit his needs. If your web site isn’t one of the top sites on the search, your competitor’s site will get the click-through and probably the searcher’s business. Can you afford having your competitors grabbing all the new business away from you on the internet?
Search Engine Optimization Is Fast-Evolving
Search Engine Optimization came to the internet marketing arena with the beginning of internet search engines. About 10 years ago, it was easy to get your web site high on search engine results. There were few competing web sites, so simple strategies worked. Today, with over a billion web sites, getting your web site at the top of search results is a daunting task.
As search engines grew more sophisticated, early techniques for optimizing search engine results not only lost effectiveness, but were screened out when search engines like Google implemented sophisticated algorithms to rank web sites. Keyword stuffing, keywords in invisible text colors, phony link engines, and other techniques no longer work. In fact, Google often bans sites that use these techniques from appearing in search results.
Getting your site to appear at the top of common search engine queries is a sophisticated scientifically based process. It involves research into query psychology, analysis of competing web sites, keyword placement, and more. It takes years of practice and experience, plus working with clients in various industries. It also requires constant updates of SEO knowledge to stay on top of all the changes by search engines.
SEO Works Only When Managed by Experts
As a business owner, you may be tempted to take on the do-it-yourself approach to SEO or hire a low-cost inexperienced freelancer for your SEO marketing. A word of caution is that by doing so, you put your internet marketing at risk. SEO mistakes can be very costly to your bottom line because they lower your search rankings and send more business to your competitors. In addition, repairing the damage caused by common SEO mistakes costs a lot more than most business owners like to spend.
Search Engine Optimization can get your Minneapolis St. Paul business at the top of search engine results, but only when implemented by experienced SEO engineers. It’s an ongoing process, requiring continuing monitoring and fine-tuning to keep your site in front of the eyes of internet searchers.
Choose the Right Web Search Marketing Company – Minneapolis St. Paul, MN
Not all SEO firms are created equal. Some still use outdated or bogus techniques that no longer work and can actually get your site banned by search engines. Others make promises, but don’t deliver. Using such a firm is simply wasting money. You need an SEO firm with integrity, experience, and up-to-date knowledge of effective SEO strategies.
The highly qualified expert SEO specialists at Site Revamp will work with you to optimize your company’s web site so it appears at the top of Google searches and will work on a continuing basis to keep it there. Call us today for a Free SEO Analysis.