How Much Does SEO Cost?
How much should you pay for search engine optimization services? This is the question that has baffled most business owners who are new to SEO. There are bogus companies or novice freelancers who offer services at $49 a month. Some web design firms, likely including your current web design company, claim they can provide SEO as an add-on service for $400 a month. Then, there are SEO firms or SEO consultants who charge $2,000 – $5,000 a month or $500 per hour. Now you are facing these questions:
- Which SEO service provider should you choose?
- Which SEO company will deliver solid results?
- How much business you need to attract to break even with the SEO expense?
- How do you justify the SEO marketing cost?
- How do you avoid getting ripped off by bogus SEO companies?
Forget the $49 per month deal! It is nothing but a scam. Can you get a prime time TV commercial for $100 per minute? All these low-priced SEO packages use software-automated techniques to spam search engines. These cheap SEO services do more harm than good, often lowering your website’s search engine rankings. They treat all web sites the same. Remember, no two SEO campaigns are the same. When you have problems with these bogus services, you will find that you can’t find any real person to talk to. Search engine optimization is an extremely complicate process and it can only be done properly by real SEO experts with real-world experience, instead by some off-the-shelf software.
When Considering the SEO Cost, Focus on the Result, NOT the Price!
A good SEO starts with an in-depth analysis of your business, your competition, your web design, and most importantly, your keywords. Then, a considerable amount of work is done both on your web site and off your web site. There isn’t any software that can substitute the experience and intelligence of a highly trained SEO consultant.
Second, SEO should never be an “add-on” service offered by your web design firm or web designer. Most web designers have no training or experience in SEO. SEO and web design require very different skill sets. Do you think your dentist can do an open heart surgery? Do you see your dentist’s office advertising open heart surgery as their “add-on” service?
If you see a company that is known for their web design or web development services, chances are they have no clue about search engine optimization. These companies often charge anywhere from $100 per month to $1,000 per month, but give you no noticeable results. We have seen web design companies that use old spam techniques like doorway pages and keyword stuffing, which can draw penalties by search engines.
Third, is the $500 per hour or $1,000 per hour SEO consulting fee by SEO firms fair? Yes, if they can deliver the results. Top SEO firms are hard to find and their services are in high demand. How do you tell if an SEO firm is worth the cost? You can simply Google them. Use search engine optimization relevant searches and see how their own web sites rank at the top of Google. Remember, if an SEO firm or expert can’t get their own web site ranked at the top, it is a sign that they can’t deliver results for you. Another way to assure you are hiring a good service is to check out references. Satisfied SEO clients LOVE tell you their successful stories.
How to Pay for SEO
How can you afford to pay $5,000 a month for SEO on top of all your marketing? Many business owners simply reject SEO, reasoning that they can’t afford it. However, upon a closer look of their marketing budget, we often find that these companies are flushing money down the drain by spending tens of thousands of dollars every month on much less effective media like the Yellow Pages, magazines, newspapers, billboard, and TV commercials. Every business owner should ask themselves this question: when was the last time you hired a service out of the Yellow Pages, newspapers, magazines, billboard, or TV commercials?
Compared to the cost of traditional advertising, search engine optimization is the most cost-effective marketing. Your business doesn’t have to spend extra money on marketing – all you need is to re-allocate your marketing dollars from the old advertising venues and invest them in SEO.
Call the SEO experts at Site Revamp and get a free consultation on how your business can benefit from search engine optimization and how you can beat your completion on Google.