SEO Guarantee Sounds Too Good to Be True
There are several types of “guarantees” offered by many fraudulent search engine optimization companies. These guarantees include:
- 1st-page Google rankings for specific keywords
- No. 1 ranking positions at Google
- xxx% increase of web traffic
- xxx% increase of web leads
- xxx% increase of web sales
No matter how these guarantees are phrased in fine print, they are nothing but a scam. Many businesses fall for these scams. You can be sure that there are plenty of “SEO experts” or “SEO companies” that are not afraid of promising you the sky.
The truth of the matter is that no SEO guarantees have ever worked or can ever work because search engines like Google and Yahoo don’t take orders from anyone. Search engines play no favor to any web sites. If an SEO company tells you that they have a special relationship with Google, which guarantees you higher rankings, stay away!
What an SEO Guarantee Really Is
Here is a typical SEO guarantee statement: “Our SEO Guarantee depends on the number of keywords, competitiveness of the keywords, your current web site ranking positions, competitiveness of your market etc. Based on the agreed keywords, we guarantee top 10 Google rankings for 40% of the agreed keywords and top 20 Google rankings for 60% of the agreed keywords. A typical guaranteed SEO package runs for 6 to 9 months.” Here is what SEO Guarantee really means:
- SEO guarantees target worthless long keyword phrases. – Watch out for the fine print when you sign the contract. You can be sure that most of these “agreed keywords” are worthless long keyword phrases that no one would ever search for. If you are a national marketing agency, would the phrase “cheap powerful effective internet creative marketing firm in America” mean much to you? Does it pay to pay an SEO company to get this long phrase to No. 1 at Google? The answer is “NO.”, because no one would ever search for a long phrase like this.
- SEO Guarantees don’t promise long-lasting top rankings. – Another trap of these SEO guarantees is that as long as the “agreed keywords” show up for a very brief period, like one day, at their target positions, it is considered that the SEO company has delivered the guaranteed results. If SEO is your long-term strategy, are you happy with a 1st-page ranking that lasts no longer than a day? Even if you get a No. 1 Google ranking for a day for a desired keyword phrase, will it help your business much in the long run?
- SEO Guarantees always hurt your site. – All fraudulent SEO companies employ unethical techniques to trick search engines in order to gain a quick ranking boost. They may have earned their money with a short-lived ranking increase, but it is your web site that will suffer from long-term damage caused by the use of the unethical techniques. Search engines penalize web sites “optimized” with the shady tactics by lowering their rankings or even delisting the web sites.
- Guarantees of leads and sales are the worst. – The worst scams are those that guarantee the number of web leads and sales. Search engine optimization can increase your web traffic, but whether your web site can sell depends on many factors, including your price, reputation, customer service, and location. These factors are far beyond the control of an SEO company. How can the SEO firm that you barely know guarantee your products and services sell better than your competitors? These lead or sale guarantees are a waste of time. The end result for you is that you lose money to these “SEO firms” and you lose business to your competition.
Avoid SEO Guarantee Scams
Don’t let your business be the next victim of these “SEO Guarantee” scams. It is understandable that you invest in search engine optimization and you want to see good results. However, search engines are fast-evolving and the competition is growing. Anyone who has the basic understanding of how search engines work would understand that any guarantee is impossible to deliver.
No guarantees don’t mean no results. A good reputable SEO company has a proven track record which speaks for the quality of their work. If you fall for these SEO guarantee scams, you can be sure that you will be in for a bumpy ride and it is a guarantee that you won’t get your money back.