Can Your Find Your Web Site at Google?
As a business owner, you may have done plenty of searches at search engines like Google, Yahoo and Bing. Your searches may have been about the information you need to gather, products you plan to buy or services you would like to hire. However, have you ever done any Google searches to see if you can find your own web site?
Follow these steps to see whether your business web site can be found at Google:
- Google your business name, for example: Site Revamp. Does your web site come up at the top? If so, what other web sites are listed? Do these third-party web sites have any negative reviews of your company?
- Google keywords related to your products or services with the names of the city or state in which you live, such as Minneapolis, St. Paul, Minnesota, if your business is local. For example: SEO Service Minneapolis.
- Google keywords without cities or states, if your business is national. For example, Search Engine Optimization Company.
Can you find your web site? If not, the chances of your potential customers finding your web site are slim to none. Can you find your competitors’ web sites? If you can, so can those who are looking for your services and products! The reality is that if your potential customers can’t find you, they will find your competitors!
Google Has Become the New Marketing Battleground
When was the last time you found what you were looking for from the Yellow Pages? Every day, hundreds of millions of searches are conducted at search engines like Google. The internet has become the biggest marketing place that no business can afford to ignore. Having top rankings at Google, Yahoo and Bing can give your business a tremendous advantage in attracting new leads, sales and customers.
However, your web site can’t just “magically” appear at the top of search engine listings. For each keyword search, a search engine has to compare tens of thousands or millions of relevant web pages when deciding the ranking of each web site. As a web site and business owner, it is important to realize the potential of marketing through Google ranking optimization and take actions. These actions include building or rebuilding a web site that meets current search technology standards, optimizing your web site for search rankings and actively reaching out to your customers using available internet resources.
Top Google Rankings Require Search Engine Optimization or SEO
Many business owners make the huge mistake of assuming that their web sites should automatically rank at the top of Google, without realizing that it takes time and investment to achieve top rankings. If you are reluctant to put a significant amount of effort, your web site will get buried at the bottom of search results, while at the same time, your competitors’ sites gain all the attention from YOUR potential customers.
Some business owners think that their web sites should have the highest rankings because their companies offer the best products and services. The reality is that search engines do NOT take the quality, integrity and reputation of a business into account, at least for now. Only solid search engine optimization can help your web site reach top Google rankings and attract higher traffic.
The explosive growth of the internet will attract more and more users and consumers will rely on search engines more each day. Win the battle at search engine optimization, you win the marketing war! If your web site doesn’t have any Google rankings, it is never too late to start implementing effective SEO. Call our SEO experts in Minneapolis, Minnesota and we will guide you to the road to success.