Web Design – Why Cleaner Is Better

Does your web site have a clock, a local weather condition, news headlines, stock market updates, a visitor counter, a guest book, or background music? If it does, get rid of these meaningless additions that can only do harm to your web site, because:

These additional features slow down the page download. – Visitors hate slow pages more than anything. They often leave before the page download is complete. Many of these additional features on a web site requires heavy codes that take web browsers longer to display.
These “cool” features serve only as distractions. – Do you want visitors to focus on your informative content or do you want them to look up the weather forecast? A visitor spends about 20 seconds at a web site. If they spend 10 out of the 20 seconds looking at the weather or news, will they have the time to read about what you have to offer?
These additional features confuse search engines. – Search engines need to understand what your web site is truly about. You need to make the site as simple as possible for search engines to extract the right information. These “cool” gadgets can prevent search engine robots from navigating through your site and cause negative impact on your rankings.
None of these “cool” gadgets adds any value to your web site. – If you add a local weather condition on your web site, do you believe visitors will come back to your site to check out the weather?
These gadgets make a web site look very unprofessional. – You want to build a strong image and present it to your potential customers. Web visitors make their judgment about the quality of your business the second they see your web site. Cluttered, unprofessional-looking site can only harm your company’s image.

Don’t Distract Impatient Web Users

Some of these useless features are provided by your web hosting company for free. Just because they are free, it doesn’t mean they are good for your web site. As a web site owner, by all means avoid these web site add-ons that can only give your visitors a bad experience and lower your search engine rankings.

Over 95% of internet users surveyed find these “cool gadgets” on web sites very annoying and they often leave these sites upon arrival. If you truly want to impress your customers, the best way is to create a clean web site that is easy to navigate and loaded with useful information that your customers are looking for.

Professional Web Designer – Minneapolis St Paul, MN

Most of web sites that are loaded with these useless features are built by amateurs who have no real-world web design and internet marketing experience. They use these gadgets as fillers to take up empty spaces where more valuable information can be added. As a business owner, you should avoid hiring these amateurs who may cause harm to your company’s image that you have tried so hard to build.

If you already have a web site that is poorly designed, the best way to correct the problem is give your web site a complete revamp. Call our experienced Minneapolis web designers and we will be happy to get you started on the right track.