Google Search Dominance
The latest search market share numbers are in from Hitwise: in the four weeks ended March 31st, Google racked up fully 64.13% of all US searches. That’s up more than 10% since March 2006, and, if trends hold, Google’s share will pass the two thirds mark by August. In the same period, Yahoo, Microsoft, and Ask all lost share. As the old Wall Street hands like to say: “Liquidity begets liquidity.” More from: Google Corners Nearly Two-Thirds of US Search Marketing
From monitoring our own web sites and our client web sites, we have seen the same trend. If you get No. 1 ranking for a certain keyword phrase both at Google and Yahoo, you will see that Google brings 5 to 10 times more visitors than Yahoo.
Another trend we have noticed is that visitors referred by Google tend to stay at the site longer, which may indicate they are more serious about either looking for info or looking into making the "Buy" decision.
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